Here Is What You Want To Know About Gray Hat SEO Techniques
If you have even the slightest idea about the way search engine optimization industry works, you must be aware of the terms white hat SEO and black hat SEO among others. There is another term that is thrown around by SEO Gurus which is called Gray hat SEO. There is a misconception that it lies somewhere between white hat and black hat SEO but that is not the case.
In simple terms, Gray hat SEO may be defined as using SEO techniques that are not expressly prohibited in the Webmasters guidelines but these techniques are not exactly liked by search engines. In other words, it’s a Gray area and some people choose to think that it’s safe to use Gray Hat SEO techniques in order to gain rankings. However, it is important for you to understand that while Gray hat SEO works for some websites, there is risk involved in using such techniques.
Here is a list of some of the common Gray Hat SEO techniques used by SEO consultants.
Useless Long form Content
Content length is a hot topic in the search engine optimization industry. Many SEO consultants are of the opinion that longer content ranks better and this is the reason, website owners are usually advised to post longer articles (more than a thousand words) on their websites. However, most SEO consultants do not emphasize enough about the quality of content Company Like Prime Houston SEO Expert are crushes this.
It’s true that long form content can attract a lot more traffic due to presence of several long tail keywords in the content but if the content is useless or is merely created in order to gain search engine rankings, it is not likely to be successful. In fact, it may do more harm than good as it is likely to increase the bounce rate which is not good for SEO.
Using Old Domains
Many SEO consultants advocate using expired domains by restoring the old content and using these resurrected websites for the purposes of back links. It is a well-known fact that authority backlinks matter a lot when it comes to search engine optimization.
However, it’s a risky technique as Google specifically prohibits creating websites only for the purposes of getting back links. One of the common excuses given by SEO consultants who use such techniques is that an old resurrected website is just like any other website but it’s a Gray area.
Dangers of Gray Hat SEO
While some Gray hat techniques continue to work, these techniques are dangerous and can result in penalties. It’s tempting to use techniques that are not expressly prohibited in the Webmaster guidelines but you need to realize that Google has changed the rules of the game several times in the past few years and things that used to be okay were expressly prohibited in the next update.
For instance, exact match domains were a rage for several years and many companies invested a lot of money on creating several exact match micro-sites but the next Google update wiped out all such micro-sites and all their SEO efforts went down the drain.
Overall, it is recommended to use only white hat SEO techniques that are in line with the Webmasters guidelines published by Google to ensure high rankings in the search engine result pages over the long run.
Why is SEO super important for a business and its revenue? Well, there happen to be a lot of reasons. You can find out what some of those reasons are here, and you can learn more about how to find the right professional to assist you Its Great To Start On LinkedIn-Houston Prime SEO Marketing.
SEO stands for search engine optimization, and it’s like it sounds. You take a website and optimize it in certain ways so that it can have a higher Google ranking. There are other search engines that you can use SEO for, but generally, people focus on the largest one. In any case, you have to figure out how to update your site so that it can abide by rules that are in place. A search engine site won’t let people cheat, for instance, to get to the top of results, so you have to do optimizations right for them to work.
When a company shows up in search results in a high position, it makes it a lot easier for them to do more business with the general public. You can show them your website and the information on it when you are ranked higher because you have much more of a chance to have your site clicked on. Most people are not going to care enough to go past the first page or two of results. Without optimizing your site, you will rarely get visitors, and it will take its toll on your website as time goes on.
The way to do SEO is to either learn about it yourself or hire someone to assist you. When hiring someone, you need to be careful because you don’t want to waste your money and time on someone that says they are good at the work, but that isn’t. Sometimes, if you’re not careful, you can spend money on someone that just doesn’t have a good reputation or anything for showing their so called skills. If you want to find out more about a service you can look for reviews on it and for different projects they have worked on for people by using google to find local Houston SEO Company-PrimeHoustonSEO to render great services
If you plan to do SEO on your own, then you need to make sure your double check everything you put out there. Never update your site without researching what you are doing first. One problem, for instance, is called keyword stuffing. A long time ago this wasn’t that big of a deal, but today it can cause your site’s ranking to tank if you put too many keywords on a page. So, it is better to read up to date info when you are trying to do anything with your website just in case something is no longer going to work.
When you learn why SEO is important for business, it makes sense why you wouldn’t want to ignore it. There are quite a few people out there that can help you with it, so do what you can to research who is out there and get started quickly Look at listing in Yelp-Prime-Houston-SEO-Listing.
The world has gone mobile SEO. The penetration of the smartphones has ensured that over half of the internet traffic comes from the cell phones. Therefore, any company that is serious about capturing and maintaining clout on the web should consider targeting the mobile users. The leading search engines such as Yahoo, Google, and Bing took notice of the upcoming trend and started awarding sites that were mobile friendly. In 2015, Google started the ‘mobilegeddon.’ Mobilegddon involved assigning a favorable ranking to websites that were mobile friendly. At the end of the year 2018, Google will use ‘mobile first’ index when ranking sites in search results. Other search engines have also followed suit.
What is mobile SEO?
Mobile SEO is a technique of designing a website that can be viewed on different screen sizes and have low bandwidth. In addition to the SEO rules that are Standard on the desktop, mobile SEO uses additional rules to make the website responsive.Attributes of a mobile-friendly site.A mobile-friendly site performs well on the mobile devices as well as the desktops. Its content is consistent in different search engines and screen sizes. The contents of the mobile site will be able to be seen on a cell phone without the need to zoom the screen. The layouts, fonts, and colors are optimized to give the mobile users a great reading experience.It is easy to navigate through a mobile-friendly website by the use of a finger. The links and buttons are well spaced to enhance the navigability of the site.A mobile SEO-friendly website is lightweight in that it takes less time to load and consumes less bandwidth.The Home page plays a significant role in enhancing the user experience and taking the readers to the pages that they have the search to look up. Therefore, all the relevant links in a mobile site will are in the homepage for ease of visibility.
Mobile SEO best practices
Most of the websites that Search Engine Optimized for the search engines will be SEO friendly for the mobile phones by adding some other attributes as explained below. Local Experts http://primehoustonseo.com/ Use different strategies To get the best results for local clients
Optimize for the local search
If your business has a local outlet, it is vital that the mobile content is SEO friendly for the local search. The optimization procedure involves using a standard address, name and phone number. You should also include the name of the city and state in the metadata.Local search provides more muscle to the local business in that it makes it easier for clients to locate the establishment. Moreover, it ensures that the site receives relevant traffic especially in cases where the company does not serve the whole country. You can have local SEO to different cities where your business has a presence Houston, TX SEO Companies Like Prime Houston SEO will help set this up right for you
Select a mobile configuration
You have three options when it comes to configuring your mobile site. You can choose whether to use a responsive web design, separate URLs or dynamic serving. Each of the configuration settings affects the HTML code and URL in different ways • In a responsive web design, the URL and the HTML code remains the same • In a dynamic serving mobile configuration, the URL remains the same but uses a different HTML • When using separate URLs, the HTML code and URLs are different Responsive web design,Responsive web design is the simplest mobile configuration and is recommended by Google Responsive web design serves your visitors with the same HTML code on the URL, but the display size will get bigger or smaller as per the scale of the screen. Dynamic serving,In dynamic serving, the URL of the website does not change. However, you are served with a different HTML content when you access the site from a mobile phone. You have to tell the search engines about the dynamic approach. Use of separate URLs,In this case, you maintain two URLs; one for the mobile users and the other for the desktop. You have to inform the search engines when to search each of the URLs.
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