SEO Houston Company Agency Reveals Gray Hat Techniques

Here Is What You Want To Know About Gray Hat SEO Techniques

If you have even the slightest idea about the way search engine optimization industry works, you must be aware of the terms white hat SEO and black hat SEO among others. There is another term that is thrown around by SEO Gurus which is called Gray hat SEO. There is a misconception that it lies somewhere between white hat and black hat SEO but that is not the case.

In simple terms, Gray hat SEO may be defined as using SEO techniques that are not expressly prohibited in the Webmasters guidelines but these techniques are not exactly liked by search engines. In other words, it’s a Gray area and some people choose to think that it’s safe to use Gray Hat SEO techniques in order to gain rankings. However, it is important for you to understand that while Gray hat SEO works for some websites, there is risk involved in using such techniques.

Here is a list of some of the common Gray Hat SEO techniques used by SEO consultants.

Useless Long form Content

Content length is a hot topic in the search engine optimization industry. Many SEO consultants  are of the opinion that longer content ranks better and this is the reason, website owners are usually advised to post longer articles (more than a thousand words) on their websites. However, most SEO consultants do not emphasize enough about the quality of content Company Like Prime Houston SEO Expert  are crushes this.

It’s true that long form content can attract a lot more traffic due to presence of several long tail keywords in the content but if the content is useless or is merely created in order to gain search engine rankings, it is not likely to be successful. In fact, it may do more harm than good as it is likely to increase the bounce rate which is not good for SEO.

Using Old Domains

Many SEO consultants advocate using expired domains by restoring the old content and using these resurrected websites for the purposes of back links. It is a well-known fact that authority backlinks matter a lot when it comes to search engine optimization.

However, it’s a risky technique as Google specifically prohibits creating websites only for the purposes of getting back links. One of the common excuses given by SEO consultants who use such techniques is that an old resurrected website is just like any other website but it’s a Gray area.

Dangers of Gray Hat SEO

While some Gray hat techniques continue to work, these techniques are dangerous and can result in penalties. It’s tempting to use techniques that are not expressly prohibited in the Webmaster guidelines but you need to realize that Google has changed the rules of the game several times in the past few years and things that used to be okay were expressly prohibited in the next update.

For instance, exact match domains were a rage for several years and many companies invested a lot of money on creating several exact match micro-sites but the next Google update wiped out all such micro-sites and all their SEO efforts went down the drain.

Overall, it is recommended to use only white hat SEO techniques that are in line with the Webmasters guidelines published by Google to ensure high rankings in the search engine result pages over the long run.

Houston Moble SEO Updates

 Mobile SEO

The world has gone mobile SEO. The penetration of the smartphones has ensured that over half of the internet traffic comes from the cell phones. Therefore, any company that is serious about capturing and maintaining clout on the web should consider targeting the mobile users. The leading search engines such as Yahoo, Google, and Bing took notice of the upcoming trend and started awarding sites that were mobile friendly. In 2015, Google started the ‘mobilegeddon.’ Mobilegddon involved assigning a favorable ranking to websites that were mobile friendly. At the end of the year 2018, Google will use ‘mobile first’ index when ranking sites in search results. Other search engines have also followed suit.

What is mobile SEO?

Mobile SEO is a technique of designing a website that can be viewed on differentMobile SEO screen sizes and have low bandwidth. In addition to the SEO rules that are Standard on the desktop, mobile SEO uses additional rules to make the website responsive.Attributes of a mobile-friendly site.A mobile-friendly site performs well on the mobile devices as well as the desktops. Its content is consistent in different search engines and screen sizes. The contents of the mobile site will be able to be seen on a cell phone without the need to zoom the screen. The layouts, fonts, and colors are optimized to give the mobile users a great reading experience.It is easy to navigate through a mobile-friendly website by the use of a finger. The links and buttons are well spaced to enhance the navigability of the site.A mobile SEO-friendly website is lightweight in that it takes less time to load and consumes less bandwidth.The Home page plays a significant role in enhancing the user experience and taking the readers to the pages that they have the search to look up. Therefore, all the relevant links in a mobile site will are in the homepage for ease of visibility.

Mobile SEO best practices

Most of the websites that Search Engine Optimized for the search engines will be SEO friendly for the mobile phones by adding some other attributes as explained below. Local Experts  http://primehoustonseo.com/ Use different strategies To get the best results for local clients

Page speed

Due to the connectivity and hardware issues, the rate of the pages is more vital for the mobile users than the desktop users. Beyond the minimization of the images, you will also be required to magnify the code, reduce redirects and leverage browser caching. You also have to improve the server response time. The server response time is the period the server takes to send the first bite to the device which your visitors is using. These elements lengthen the amount of time it takes for the website to load. Page speed is not the same as the site speed. The site speed is the page speed for some page views on a site. Page speed, on the other hand, is the time taken for the particular page to display the content fully. A page that loads faster gets better ranking and converts better. Images, CSS and JavaScript, should not be blocked. A while back, mobile SEO devices did not support the above elements at once. Most webmasters blocked one or two of these items. However, the Smartphone GoogleBot uses these elements to determine if the site is responsive or you are using a different mobile solution for your viewers. Therefore, do not block any of these items. Designing a mobile site. The mobile SEO devices have led to a change of how the mobile sites get designed. Here are some insights into creating responsive site. Avoid using the flash. The flash plugin may not be present on the users’ phone. Therefore, the user may not experience the fun that comes with the flash. Therefore, if you want to create special effects for every type of device, consider using HTML5 instead. Avoid the pop-ups too. Most of the mobile SEO users find it frustrating to close the pop-ups on their mobile devices. Therefore, it is better not to use them at all to improve their mobile experience. Remember the fat finger. Navigating the website by the utilization of a touch screen device may present a challenge where the user accidentally clicks the buttons that he or she did not intend to click if they are too small, too big or are in the path of the finger that the user scrolls the site. Optimize meta descriptions and titles The mobile SEO device screen is much less than the desktop display. To ensure that you still show off your best content on SERPs without sacrificing the quality of the content, be concise when creating meta descriptions, titles, and URLs.Consider using Schema.org structured data The schema is a collection of vocabulary tags (referred to as microdata) that are added to the HTML to improve the presentation of the page in the SERPs. Schema.org comes from the collaboration between Bing, Google, Yahoo! And Yandex to help you find the information that their search engines require to understand your content. By adding the Schema markup to the rich HTML, you improve the way the page is displayed in the SERPs as it enhances the rich snippets that get displayed below the page title.

Optimize for the local search

If your business has a local outlet, it is vital that the mobile content is SEO friendly for the local search. The optimization procedure involves using a standard address, name and phone number. You should also include the name of the city and state in the metadata.Local search provides more muscle to the local business in that it makes it easier for clients to locate the establishment. Moreover, it ensures that the site receives relevant traffic especially in cases where the company does not serve the whole country. You can have local SEO to different cities where your business has a presence Houston, TX SEO Companies Like Prime Houston SEO will help set this up right for you

Select a mobile configuration

You have three options when it comes to configuring your mobile site. You can choose whether to use a responsive web design, separate URLs or dynamic serving. Each of the configuration settings affects the HTML code and URL in different ways • In a responsive web design, the URL and the HTML code remains the same • In a dynamic serving mobile configuration, the URL remains the same but uses a different HTML • When using separate URLs, the HTML code and URLs are different Responsive web design,Responsive web design is the simplest mobile configuration and is recommended by Google Responsive web design serves your visitors with the same HTML code on the URL, but the display size will get bigger or smaller as per the scale of the screen. Dynamic serving,In dynamic serving, the URL of the website does not change. However, you are served with a different HTML content when you access the site from a mobile phone. You have to tell the search engines about the dynamic approach. Use of separate URLs,In this case, you maintain two URLs; one for the mobile users and the other for the desktop. You have to inform the search engines when to search each of the URLs.